CLIENT: VTECH ELECTRONICS NORTH AMERICA

Product Demo Videos for Amazon

ABOUT VTECH®

VTech Electronics North America, based in Arlington Heights, Illinois, is a pioneer in the learning toy industry and a leading world manufacturer of innovative, high-quality educational products that enrich children’s development and make learning fun. A multiple winner of the prestigious Toy of the Year (TOTY) Award among others, the dedicated team of in-house learning experts at VTech produce a broad range of infant, toddler, and preschool products available in 28 different languages worldwide, with more than 100 new products introduced every year.

PROJECT OVERVIEW

VTech partnered with New Pace Productions on the development and production of a series of nearly 100 demo videos for their products to be showcased on Amazon. The purpose of each video was to explain what each product did while also staying compliant with Amazon requirements. The videos would also be posted on internal pages of the VTech website as well as on their YouTube channel.

SERVICES PROVIDED

From February to July 2022, New Pace produced nearly 100 live-action and animated product demo videos that ranged between 30 and 90 seconds in length. New Pace provided all of the gear for the production process, including personnel and hardware for the post-production experience, and completed all the editing, animation, and graphics. Because VTech is a large global company, many stakeholders needed to provide feedback and give approval on every video. To be extremely flexible and responsive to all of their needs, New Pace used Smartsheet
as the central document for tracking and Frame.io to seamlessly share video and complete real-time editing and feedback. The final videos were delivered via SharePoint.

VTech not only received positive feedback on the product demo videos, but they also got great press from their global partners about the quality of the videos. New Pace was able to take the creative resources provided and enhance both the quality and creativity of every one of the videos while staying on budget and on time for everything.

CREATIVE STRATEGY

After presenting a proposal to get the large project done within budget and the six-month timeline, New Pace got to work creating the videos based on detailed specifications. The videos would be both filmed and animated. New Pace would use live-action video to be shot on a stage and originally-developed photography with animated graphics to bring the imagery to life.

CLIENT TESTIMONIAL

“We were dealing with a large volume of videos in a short period of time, and New Pace’s responsiveness and flexibility meant everything to us.”

-VIKKY MYERS | Senior Video Marketing Manager, VTech Electronics

WHY NEW PACE PRODUCTIONS?

WE HAVE A PROVEN TRACK RECORD FOR DELIVERING ENGAGING AND EFFECTIVE VIDEOS FOR CLIENTS LIKE VTECH ELECTRONICS.

New Pace has exceptional discipline. Understanding budgets and time, thinking big, and thinking integration, we keep everything organized, authentic, and fun. From producing content for the world’s biggest organizations to helping small businesses make a major impact, New Pace Productions always exceeds expectations..