Product Demo Videos for Amazon
VTech partnered with New Pace Productions on the development and production of a series of nearly 100 demo videos for their products to be showcased on Amazon. The purpose of each video was to explain what each product did while also staying compliant with Amazon requirements. The videos would also be posted on internal pages of the VTech website as well as on their YouTube channel.
From February to July 2022, New Pace produced nearly 100 live-action and animated product demo videos that ranged between 30 and 90 seconds in length. New Pace provided all of the gear for the production process, including personnel and hardware for the post-production experience, and completed all the editing, animation, and graphics. Because VTech is a large global company, many stakeholders needed to provide feedback and give approval on every video. To be extremely flexible and responsive to all of their needs, New Pace used Smartsheet
as the central document for tracking and Frame.io to seamlessly share video and complete real-time editing and feedback. The final videos were delivered via SharePoint.
VTech not only received positive feedback on the product demo videos, but they also got great press from their global partners about the quality of the videos. New Pace was able to take the creative resources provided and enhance both the quality and creativity of every one of the videos while staying on budget and on time for everything.
After presenting a proposal to get the large project done within budget and the six-month timeline, New Pace got to work creating the videos based on detailed specifications. The videos would be both filmed and animated. New Pace would use live-action video to be shot on a stage and originally-developed photography with animated graphics to bring the imagery to life.
WE HAVE A PROVEN TRACK RECORD FOR DELIVERING ENGAGING AND EFFECTIVE VIDEOS FOR CLIENTS LIKE VTECH ELECTRONICS.