How Organizations Are Using Video to Connect With Remote Audiences
We’re all going to remember 2020 as the year of the COVID-19 pandemic.
Not since the 1918 flu pandemic has the world experienced a public health event so sweeping that it changes daily life.
And life in the time of the 2020 COVID-19 pandemic has certainly changed—at work and at home. The good news is this remote world we now find ourselves in has also given us plenty of opportunities for innovation, especially when it comes to video production.
What hasn’t changed is the power of video to engage, inspire, motivate and connect with your audiences. No matter what kind of organization you are or what type of business you’re in, it’s wise to realize you need to adapt with the times and find effective ways to utilize more video for our virtual world.
How do you pivot your video strategy to appeal to your audience while delighting them with relatable experiences and relevant information at the same time? We’ll show you.
Create Memorable Virtual Experiences Using Video Content
Companies and organizations reaching their virtual audiences effectively are using video with style and grace, and we’re helping them do it.
If you want to showcase your business, school, museum or facility so people can see it remotely without having to visit the location in person, we can record and edit a video tour like this one of Jefferson Health’s new facility in King of Prussia, Pennsylvania.
We can edit self-recorded video and combine it with graphics and music to add polish, as in this personal message to the people of Philadelphia from Fox Chase Cancer Center.
Take any of your live events virtual. We can record video on location of the live event or help you self-record the event with a virtual director or producer helping you remotely. Here’s a virtual ribbon cutting and grand opening of a new Braskem manufacturing plant to show you how.
Graduations and Special Celebrations
In lieu of a traditional in-person ceremony, we can help you create a virtual graduation celebration, like Wharton’s MBA Virtual Class of 2020 Celebration and the Philadelphia College of Osteopathic Medicine (PCOM) commencement ceremony.
Other Opportunities to Connect Virtually Using Video Content
- Conferences, webinars, seminars and symposiums, such as the virtual symposium “SD-WAN Enters Early Majority Adoption.” (Contact us directly to view this and other virtual video projects that we can’t share publicly.)
- Remote fundraising events.
- Educational and training content for the remote classroom.
- Other virtual meet-ups such as those featured in these videos: “Toasting Tara” for The Tara Miller Melanoma Foundation and St. Joseph University’s “Student Thank You.”
New Pace Productions also helps companies and organizations build the elements of great video content for remote audiences, such as:
- Crafting a fresh video script with proper messaging for new communication.
- Having a professional narrator deliver your message in an educational, engaging and informative way.
- Utilizing existing video footage or photos to repurpose content, fill in live-recorded video gaps or help illustrate a story.
- Creating 2D or 3D animation that features specific portions of a script or explains a concept.
- Building moving titles, logos, transitions and icon animations to bring value to the video.
- Designing an audio track with custom or royalty-free music and/or sound effects that complement your visuals.
Want to Use Video to Connect With Your Remote Audience?
Take a look at our featured work, and you’ll see that we’ve been helping our clients accomplish their marketing goals with exceptional full-service video production for over 12 years.
Now we’re also helping our clients connect with their audiences remotely with creative video production that illuminates their virtual audiences and inspires them to action.
Find out how our simple four-step process for producing high-level video content can work for you.