CLIENT: AVALON FLOORING

Video package for digital, commercial, and broadcast use

Avalon Flooring Logo

ABOUT AVALON FLOORING

Established in 1958 in Avalon, New Jersey, Avalon Flooring has grown to 17 showrooms across New Jersey, Pennsylvania, and Delaware. Specializing in products of tile, natural stone, hardwood, laminate, vinyl, carpet, rugs, window treatments, and vanities. Avalon Flooring has established itself as the one-stop shop for all custom home flooring needs and more. In addition to high-quality home products, Avalon Flooring also offers on-site professional design services, in-home estimates, and professional product installation. Avalon Flooring is dedicated to being an active member of local communities and staying connected to the people who make these places so very special. The showroom teams enjoy knowing their neighbors, growing those relationships, and being invited into homes and businesses through the various projects they undertake together.

PROJECT OVERVIEW

Avalon Flooring and New Pace Productions partnered to create a package of videos for digital, commercial, and broadcast use. The videos showcased the in-store customer experience of an Avalon Flooring showroom, emphasizing the comforting guidance the staff provides. The video campaign highlighted the design experience that a customer receives and the multitude of options available while working with the Avalon design team.

SERVICES PROVIDED

New Pace Productions created a package of videos :30 sec in length to act as a brand spot/television commercial to be used online.

New Pace led Avalon Flooring through the pre-production process, including brainstorming sessions and pitch meetings, to determine the direction of the campaign. They provided scripting, storyboarding, casting options, and production schedules. The multi-day shoot in Manalapan, NJ was executed with a talented cast and crew, utilizing multiple cameras, creative rigging, and high-end lighting and sound equipment to produce a professional outcome. The NPP post-production team then edited, animated, added graphics, mixed sound, and color corrected the footage to deliver a broadcast-ready video package.

Avalon Case Study - Storyboard with logo

CREATIVE STRATEGY

New Pace Productions presented various creative concepts to Avalon Flooring during an initial pitch meeting. After several strategic brainstorming sessions, the direction of the video campaign was refined by Avalon Flooring. The NPP Creative Team then proceeded to execute the project, including writing scripts, creating storyboards, and casting actors. Production consisted of multiple high-end camera movements, lighting, sound, and staging. With New Pace Creative Director, Shawn McMullen, calling the shots, professional models and actors brought the added energy to the scenes to bring the creative vision to life. The videos are lively, aesthetically eye-catching, informative, and meaningful.

FINISHED SPOT

CLIENT TESTIMONIAL

“From the beginning the process was super easy! They listened to what we asked for and knew our limits, yet were able to produce a unique and creative take on our brand that we just love.”

-Meaghan Karn | Director of Marketing, Avalon Flooring

WHY NEW PACE PRODUCTIONS?

WE HAVE A PROVEN TRACK RECORD FOR DELIVERING ENGAGING AND EFFECTIVE VIDEOS FOR CLIENTS LIKE AVALON FLOORING.

From producing content for the world’s biggest organizations to helping small businesses make a major impact, New Pace Productions always exceeds expectations.

Let’s talk about your next project.
Contact Us!
Colin

Colin Bradley
Producer, Account Executive

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Digital.com - Best Video Production Companies of 2020 Clutch - Top Creative & Design Agencies of 2020 (Pennsylvania)
 
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