21 Ideas for Your 2021 Video Strategy
We learned a lot about video in 2020, especially marketers.
A recent study shows 91% of marketers learned the events of 2020 have made video more important for their business:
- More than 99% of current video marketers say they’ll continue using video in the future.
- 69% of those who don’t currently use video expect to start in 2021.
The key takeaway for businesses, agencies, and organizations? Video must play an essential role in your plans for real marketing success in 2021 and beyond.
To help you brainstorm, we’ve assembled 21 video ideas that can have a positive impact on your bottom line. Here’s a preview of what’s in store in our downloadable eBook available below.
Engage Your Audiences with Brand Videos
Brand videos tell your company’s story. A high-quality brand video will engage all your audiences in an easy-to-digest way that’s often exciting and entertaining.
Awareness-building engagement videos like these grab a buyer’s attention, captivate employees and prospects, and compel businesses you’d like to work with. They can help build relationships and establish trust — with your customers, employees, and stakeholders. With a company brand video, you can create a cohesive and positive work environment that everyone can feel when working with you.
Educate Your Audiences with Animated Explainer Videos
More than 65% of us are visual learners, making video a great way to educate your audience. Educational videos are designed with both learning and teaching in mind, whether it’s a complex topic you want to break down, a question you want to answer, a technique you want to demonstrate, or a product you want to sell.
Animated explainer videos simplify even the most complex content, breaking down complicated subject matter and presenting it so your audience can really absorb the information. They are helpful, create clarity, and are focused on topics that relate to your prospect, client, customer, or employee.
Inspire Your Audiences with Event Videos
Inspirational videos have an emotional appeal that enables people to make a strong connection with your company. Fun and enriching to watch, inspirational videos often use storytelling – a powerful tool that can transform an audience from onlookers to clients, customers, and champions of your brand.
Event videos document important happenings for your company, whether the event is virtual or live. They can feature highlights from your ceremonies or fundraisers, capture compelling content from an important meeting or webinar, and can be viewed later by a new audience. To enhance the experience for attendees, event videos are often produced in advance to play during your event.
Delight Your Audiences with Welcome Videos
Every organization wants to exceed their customers’ expectations. Delightful videos can inspire this kind of customer satisfaction, which creates brand loyalty and leads to word-of-mouth referrals. Every time you deliver products or services that are personalized for the specific needs and wishes of your customers, it helps to distinguish your company from the competition.
Welcome videos help you to begin a good relationship with a new customer who purchases one of your products or services. Welcome videos introduce new customers to your company as well as to the features of the product or service, which help enrich your customer’s experience.
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Learn breakthrough ways to engage, educate, inspire and delight your audiences. Download our eBook and learn about 21 effective examples of video in action.