It is no exaggeration to say that internet video is now the world’s most powerful medium. This is true for entertainment, business, and many other aspects of our society. Having replaced television as the go-to source of entertainment for most people, internet videos on social media are essential for any business that wants to keep up with the times. Let’s talk about the main reasons that your company needs at least one social media video.
1. This Medium Is Growing Rapidly
Internet video is only going to become more and more prevalent. To illustrate this fact, we might point to some statistics about Youtube. While Youtube is far from the only video-sharing site, it is probably the biggest. Because of its active comment sections, it also technically qualifies as social media.
As you can see by clicking on the link above, more than 500 hours of video are uploaded to Youtube every minute. This figure has increased by approximately forty percent in the last five years alone. We see similar trends when we look at Facebook’s video statistics. Every day, the site sees about 4 billion video views. That’s about a hundred million hours of video on a daily basis. This one platform accounts for about a quarter of all video ad spending in the United States.
2. Videos Offer SEO Advantages
In case you don’t know, SEO stands for “search engine optimization.” It’s a general term for the art of getting your website as close as possible to the first page of search results. When it comes to the ability of your customers to find you, search engines are king. SEO allows you to use them to your advantage.
It is a well-understood fact that websites with videos will generally be placed higher in the search results. There are several reasons for this fact, but most of it comes down to something called “dwell time.” In short, videos tend to keep people on your page longer, and that, in turn, tends to boost that website in the search results.
When we talk about search results, we aren’t just talking about the big search engines. Most social media sites have an internal search, and users will make frequent use of this feature. Your ranking in these search results might actually be more important than your Google ranking.
Since we’re on the subject of Google, we should mention one other important fact. Google’s ranking algorithm is designed to favor video results over text-based results. This is probably done in order to put the most professional content producers at the top. Whatever the reason, there is no doubt that good videos will improve your place in the search results. This might have something to do with the fact that Google owns Youtube, but it’s also driven by the fact that people just tend to like video more.
3. Videos Can Cross Many Barriers
For a business, one of the best things about the internet is its global reach. Instead of appealing to a localized market, you have the opportunity to reach people all over the world. Of course, language barriers create a small problem for multinational advertising.
Even if you can’t afford to hire the best translators, you can speak directly to a worldwide audience by using videos. Instead of telling people about your product, you can show people what it does. Non-verbal communication can also be used to bring your message to the disabled. This is just one example of how videos can appeal to everyone at the same time.
4. Video Is Just More Engaging
It isn’t hard to figure out why short videos have become the most popular medium on the internet. When you are looking for online content (of any sort), your choices are basically these: Text, pictures, audio, and video. Of these three, video is the only one that can combine all four media elements in a single package.
Not only that, but a video is more like real-life communication. Because many people do not like to read a lot (or analyze images), this kind of content also offers the easiest option. A video can communicate the same message in a way that is easier to understand and remember.
5. Videos Work With Human Nature
So, what makes a video-based website more popular than a text-based website? The same thing that made movies more popular than books! It is human nature to gravitate toward things with visual appeal, and text alone has zero visual appeal. Text can only paint a picture by working through your imagination, but a lot of people won’t read long enough for that to happen.
It seems to be true that attention spans are narrowing throughout the western world. That means the latest trends won’t be likely to last as long, and things that require long attention spans (like full-length books) are bound to fall by the wayside. Is this a good thing or a bad thing? From a business perspective, that doesn’t matter.
Whatever your opinion about this matter, you have to work with (rather than against) human nature. Working against these trends will probably be a bad business decision, so don’t expect your audience to pay attention for too long. Thankfully, you can disregard those claims about humans having less attention span than a goldfish. Realistically, you have 2-5 minutes to get your message across.
Online video marketing is quickly becoming a crowded field. As companies and individuals realize how effective it is, this kind of marketing will continue to become more prevalent. As such, the standards of quality have gone up dramatically.
With billions of hours being uploaded every day, it is only the high-quality videos that will stand out from the crowd. For that reason, you should definitely employ the services of a professional company like New Pace Productions. If you are interested, feel free to fill out the contact form below to receive more information.