Although our systems of communication are sufficient, face-to-face contact, more often than not, is much more effective and limits misinterpretations and ambiguity.
Within the workplace, collaboration is crucial. In order to optimize collaboration, messages, requests, ideas, and feelings must be made as clear as possible. Have you ever sent a message that was received in an entirely different way than you had intended? That’s because text is unable to convey human emotion, the intonation in one’s voice, or enable the recipient to evaluate facial expressions.
The top 5 business goals driving organizations to invest in video solutions:
(1) Saving on the cost of large virtual meetings
(2) Driving remote employee engagement
(3) Improving communications from leadership
(4) Improving training effectiveness
(5) Encouraging employees to share best practices
— Forrester Research
Not only is video the most clear form of workplace communication, second to face-to-face contact, it is also more enjoyable for employees to interact with. Studies show that employees are 75% more likely to view a video than to read a document, email, or article. This is likely due to the consumption of time that reading a text and interpreting it takes. By eliminating this process, companies save time and money and expedite the receiving of messages. Now that you understand the necessity for communication via video, let’s explore how exactly video can be implemented in the workplace.
1. Video Announcements From CEO and Higher Leadership Roles
Often, employees feel a disconnect from those at the top levels in the company. Understandably, it is difficult to make time for face-to-face announcements on a regular basis and nearly impossible when a company has multiple branch locations. By conducting videos regularly, employees are constantly informed and reminded of the company’s mission, values, and goals, whether they be long-term or in smaller increments of time. Without the installment of video communication between various levels in a company, employees will likely feel disconnected and unmotivated. Goals can only be exceeded when they are pursued unequivocally by all.
2. Video Updates on Policy Changes
Regulatory policies and procedures are often changing. It’s not hard for these updates to get lost in the slew of other documents in employees’ inboxes, leaving room for confusion and inconsistency. By using an entirely separate program of communication that implements video, it becomes far more accessible and easy to ascertain the consumption of information amongst all parties involved.
3. Recruiting Potential Employees With Video
It’s incredibly important that potential employees are made aware of the culture that is present at prospective workplaces to ensure their values, goals, and work style aligns well. It’s incredibly difficult to adequately portray an entire office culture in an email. By creating videos to share with potential employers, a company can fully present themselves and how they operate. A video such as this presents a company on a more humanistic level. Potential employees are able to see the faces of the people who they could be working with and the ways in which current employees interact with one another, how they reach goals together, and how they problem solve collaboratively. In doing so, companies save money and time by avoiding mis-hiring potential employees whose desires for a work environment are not on par with the office’s while finding candidates that will be well-fitting assets to the company.
Here is an example from Aqua we produced on their companies core values.
4. On-boarding With Video
Although many companies already provide new employees with on-boarding programs, one that uses video communication is much more robust and easily operated. In many cases, new employees are given ample resources to get started. However, confusion and uncertainty in a new environment is inevitable. During this time, new employees likely will lean on the office veterans to answer all of their questions. Although it helps build collegiality, the responsibility to acclimate new employees should not be reliant on current employees who have tasks of their own to complete. Instead, videos that answer the frequently asked questions of new employees is more time-efficient and easy to access.
Here is a great example of a training video used by Foster
5. Livestream Events/Conferences
Often, when a large event is held, a company is only able to send a select number of employees. However, there is much insight shared at these events that all employees should be exposed to. Rather than receiving secondhand intel from a colleague who attended the event, why not grant live access to everyone in the company so that all members of the team are able to hear and see all speakers at the event or conference. This strategy helps to build a sense of togetherness within the workplace and keeps all parties informed and able to implement the ideas and discussions taking place at events internally. In addition to live streaming events, videos can be saved for employees to reference later on if they were unable to view the live video or would like to refer back to a certain topic or idea.
If you are looking to improve your companies internal communication with video, we are here to help you get that done. Whether it’s a company wide announcement or an employee training video, New Pace Productions is your video partner who can deliver every time, on budget. Contact us today and let’s chat about your next video project. Visit our contact page.