Video marketing continues to trend upward as consumers are watching more video content than ever before. According to a survey in 2021 by Wyzowl, 86% of video marketers claim that videos have increased website traffic, proving that videos have a high return on investment. Videos not only strongly influence traffic but also increase leads and help customers gain an understanding of products and services. It’s no wonder that many industries are capitalizing on the success of video marketing. Here are eight industries in which businesses are using marketing videos to grow.
1. Software as a Service (SaaS)
Saas companies greatly benefit from using explainer videos to help people understand more technical information and instructions. This can be done by creating demonstration videos, as well as using videos for customer support. Some Saas companies offer full video libraries to support various customer needs. This is a great way to engage with customers without having to use live customer service agents.
2. Healthcare
Patients place a lot of value on their healthcare and put a lot of thought and research into searching for the best practitioners and treatments. Because consumers in this field heavily rely on personal referrals and ”word of mouth” recommendations, video testimonials reap a great dividend by connecting with customers in a personal way. Video testimonials convey a message of genuine care.
The healthcare industry can also use videos in other ways. They can be used to increase transparency about procedures, promote wellness programs, or simply bring awareness about various health topics.
3. Higher Education
Choosing the best-fit college is one of the biggest decisions a young adult will make, and it’s often difficult for students and parents alike. Videos are a great platform to help educate them on relevant information, answer frequently asked questions, and give them a glimpse into day-to-day life on campus. A well-orchestrated video will make students and parents feel more familiar with a school without having to visit in person.
Higher education videos can be tailored to attract a variety of audiences and multiple can be made for various disciplines, or to highlight certain programs. They can also be customized for various channels, including use on different social media platforms. It’s become increasingly important to communicate to prospective students through the channels they often use, so video marketing through Facebook, Instagram, and Twitter is a great way to connect with them.
4. Non-Profit Organizations
Videos are very useful for non-profit organizations because they can give a meaningful and lasting impression of their causes. They can be geared to appeal to a variety of participants, including volunteers, donors, and sponsors. Although nonprofits are often hesitant to spend money on marketing, the ROI is often worth it because video marketing done well has the potential to make a huge impact.
5. Real Estate Agencies
Real estate is an industry in which it’s important to continually attract new clients. With so many competing bids for business, it may be hard to differentiate your agency. Videos allow you to showcase your brand and stand out amongst competitors. Agents can use the videos to highlight homes they’ve sold, feature information about the area they serve, or bring awareness about real estate topics.
6. Financial Sector
It’s a common perception that the financial industry is rigid, so videos can help humanize the feel of financial businesses. Videos allow consumers to understand complex topics without having to read jargon-laced text, simplifying the process of conveying information.
Testimonials are also a great type of video for financial companies. This type of video helps establish trust with customers.
7. Industrial/Manufacturing
Professionally produced videos in the manufacturing industry can help simplify what most perceive as a complicated business. They can be used for a variety of applications, such as training, conferences, and product launch videos.
8. Advertising Agencies
Agencies can use just about all the types of videos available to their advantage. The most effective ones are likely branded videos though. Agencies must create brand awareness. They can do this by featuring events in which they’ve been involved, interviews, or animation to explain advertising strategies, as well as showing what services are offered.
New Pace Productions can handle all your video marketing needs
Our videos are meant to engage, educate, and inspire. We have 15 years of experience and have worked in almost all the industries mentioned above. Produce internal and external video content, including various video types: explainer, educational, testimonial, branded, promotional, and more. Contact a video strategist to get a conversation started about your next project.
