How to Use Animated Explainer Videos for Your Tech Company
If you really want to know how a tech product or service works, you’ve probably watched an animated explainer video about it.
Tech explainer videos have been popular with companies for over 10 years as a way to break down complex ideas and technologies into bite-size pieces so the person who’s viewing it can get a better idea of who makes a product or what a company provides or how a product or service works or why it benefits them—or all of the above.
Tech explainer videos use graphics, animation, film and video footage, music, and audio design to tell a story about the subject matter quickly and in a memorable way. This is one of the reasons Exyn Technologies partnered with us to create a video to explain the safety and efficiency advantages of their advanced autonomous aerial robots to the mining industry. When it comes to video for tech companies, animated explainer videos are one of the most effective ways to go.
Why Are Animated Explainer Videos So Effective?
Here’s our one-word answer: video.
Video captures human attention better than most other communication mediums because:
- Video combines two senses to do the work instead of one: sound and vision.
- Our brains are programmed to retain visual content better. The average viewer remembers 95% of a message when they watch it and only 10% of a message when they read it.
- Plus, video is the only medium with the ability to encompass all the other types of content.
For all that video brings to the table, this last point is what makes animated explainer videos the king of video in tech. Communicating technology concepts and technical information that require background knowledge to understand fully can be challenging. Animated tech explainer videos bring a proven formula for message retention to a new level.
Types of Tech Explainer Videos
Animated explainer videos that utilize entertaining narratives to convey complex information along with fun animations that draw the viewers’ attention and move the story forward are great for tech websites, software companies, technology enterprises and sellers of tech-related products. Here are some examples:
Demonstration Video – Use an animated explainer video to show how a product or service works from the user’s perspective. While the script highlights key innovations of a new product, the viewer can watch what the product actually does. Demonstration videos are great for manufacturers and companies with services that use specialized equipment.
Product Video – Use an animated explainer video to help your customers quickly understand the advantages of your new product. Great for software, e-commerce, retailers and manufacturers.
Customer Service Video – Use an animated explainer video to improve your company’s customer services. Great for automotive companies and tech devices with an instruction manual for use.
FAQ Video – Use an animated explainer video to help customers find answers to frequently asked questions about your products or services. Great for software or mobile application companies.
Company Startup Video – Use an animated explainer video to introduce consumers to your tech startup by highlighting user solutions in an easy-to-understand way.
Brand Story Video – Use an animated explainer video to tell your company’s brand story just the way you want your prospective customers to imagine it. Unlike live action, animation uses visual metaphors to engage the viewer.
Need an Animated Explainer Video for Your Tech Company?
Since 2007, we’ve helped our tech clients accomplish their marketing goals with technology video production that illuminates their unique audiences and inspires them to action.
Find out how our simple four-step process for producing high-level animated explainer video content can work for you—and don’t forget to take a look at our featured work.