Videos are a crucial tool for marketing your business. Whether we realize it or not, videos are a huge part of our lives and can have an impact on how we think and feel and in the decisions we make. In fact, according to SmartInsights.com, people will spend as much as 100 minutes a day watching online videos in 2021.
What is an Explainer Video?
Here are five reasons why explainer videos are incredibly effective and critical for your business.
1. Appeal to Visual Learning Styles
Explainer videos are effective for this same reason. These videos help visual learners understand and process information easier than text and audio alone because they pair a visual image with the information the sharer desires to convey.
2. Unpack Complex Topics
According to a study conducted by the University of Lausanne, appealing to multiple senses is a proven way to boost memory recall and better perceive information. Videos unlock the use of both auditory and visual senses for viewers, helping them retain the content presented.
3. Generate More Inbound Website Traffic
Many people will research products or services via search engines to better inform their purchasing decisions. As it stands, 81 percent of shoppers research their product online before making a purchase—which means explainer videos are a smart way to reach consumers near the top of the marketing funnel, during the attract and engage marketing phases.
For example, you can post how-to videos that are related to your products and services to draw people to your website. The sharing of explainer videos is an incredibly wise marketing tool. According to Wyzowl.com, 86 percent of video marketers say that videos have generated traffic for their websites.
The key here is to create videos that make sense from an SEO marketing perspective. For this reason, it’s a good idea to:
- Use titles that will stand out to your audience.
- Use keywords for search engine optimization.
4. Make Videos Accessible and Available
Plus, many subjects aren’t easy to explain in text form—they need the support of visuals and a video production team to get the point across. How-to videos are a great way to demonstrate to consumers how to do something rather than trying to explain it in text, which can be misinterpreted or misunderstood.
5. Apply to Those Who Prefer Video
Another reason explainer videos are worth consideration for marketing purposes? Most people prefer videos over text marketing. When polled, 69 percent of consumers said they preferred watching short videos to learn about products or services instead of reading about them. Conversely, only 18 percent of people prefer learning about products and services through text-based articles.
Also, a video can help generate more momentum than other forms of marketing. People are reportedly twice as likely to share video content than they are any other kind of marketing medium.
The Key to Your Business’ Success
Explainer videos are an invaluable resource, helping you disperse information in an easy-to-understand, shareable format while also infusing your organization’s tone and purpose. However, you need to find an experienced video production company; one that can leverage its expertise to craft high-quality videos with superior production qualities.
Your Philadelphia Video Production Company